Football Asset Management
Finance
Legal
Administration
Sporting Director
Club Secretary
Finance Features
Real Time Dashboard
Automated Updates
Alerts & Notifications on player costs
Central Hub for all assets
Financial forecasting tools
Finance Benefits
Enhanced Cost visibility
Efficient information processing
Proactive cost management
Improved deadline management
Efficient financial scenario planning
Legal Features
Document Generation
Automated ancillary creation
End-to-end digital process
Full audit trail through version control
Clause banks
Legal Benefits
Enhanced efficiency and speed
Improved drafting consistency
Streamlined processes
Increased compliance and accountability
Enhanced communication and coordination
Admin Features
Complete squad management
Automated file storage facility
Data integration
Standardised templates
User-friendly framework
Admin Benefits
Efficient information retrieval
Improved data accuracy
Effective contingent tracking
Consistent document drafting
Streamlined processes
Sporting Director Features
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Sporting Director Benefits
Benefit 1
Benefit 2
Benefit 3
Benefit 4
Benefit 5
Club Secretary Features
Automated document creation
Centralised communication hub
Regulatory framework
End-to-end digital process
Player admin portal
Club Secretary Benefits
Improved communication
Elimination of information gaps
Simplified document management
Modernised processes
Enhanced regulatory compliance
Core Product
Dashboard
Get real-time financial, player, and squad data with our automated, nightly updated dashboards.
• DNA Dashboard
• Player Dashboard
• Squad Dashboard
• DNA Dashboard
• Player Dashboard
• Squad Dashboard
Internal Comms
Streamline player trading, registration, and administration with a centralised hub for efficient communication and workflow management.
• Centralised hub with shared visibility
• Internal messaging
• Tag ongoing transactions with comms strings to log & evidence
• Approve or reject internal document versions
• Centralised hub with shared visibility
• Internal messaging
• Tag ongoing transactions with comms strings to log & evidence
• Approve or reject internal document versions
electronic Signatures
Digitise document signing for accountability and speed with anytime, anywhere electronic signatures.
Reports
Access detailed financial reports on player, squad, and fixture costs to ensure transparency and informed decision-making.
•Player Cost
• Squad Cost
• Fixture Cost
• Appearances
• Contingents Met
•Player Cost
• Squad Cost
• Fixture Cost
• Appearances
• Contingents Met
Player Admin
Manage multiple teams and maintain a comprehensive database of player contracts for improved transparency.
• Document Storage
• Library of legacy contracts and transfer agreements
• Multiple Teams
• Document Storage
• Library of legacy contracts and transfer agreements
• Multiple Teams
Alerting Tool
Stay informed with instant notifications on critical updates in player registration, administration, and trading.
Contingents Met
Track and confirm contract contingencies in real time for enhanced transparency and decision-making.
Contingent Search Tool*
Quickly find and manage contingent fees in player transactions for better financial control.
Player eligibility Report*
Manage player eligibility and disciplinaries with a comprehensive overview to support efficient decision-making
* denotes features coming soon.
Financial Forecaster
Empower your decision-making process with our advanced financial forecasting 'What If' calculator, allowing you to simulate various scenarios and analyse the potential impact on club finances, ensuring strategic planning and risk mitigation.
* Custom report engine and financial support will be in future developments.
Custom Report Engine
Harness the power of tailored insights with our custom report engine, enabling you to generate personalised reports based on specific club requirements, ensuring a comprehensive understanding of player registration, financial data, and administration processes
Financial Support
Export detailed and accurate financial reports, providing a comprehensive overview of the player-related expenditures, driving external payroll reporting systems
Transfer Tracker
Efficiently monitor and manage contingent fees with our specialised tracker, providing a centralised platform to track, analyse, and optimise financial commitments associated with player transactions, enhancing financial control and accountability.
document Generation
Electronic signatures: Documents can be signed anywhere, any time and on any device by digitising the signing process with electronic signatures. Electronic signatures provide a full audit trial for club officials, intermediaries and player, enhancing accountability and mitigating any delay in the signing process.
Mobile App
Experience seamless access and on-the-go functionality with our native app, allowing you to manage player administration tasks, review live financial data, and collaborate with stakeholders efficiently, all from the convenience of your preferred device.
Transforming Football Contract Management
Designed by football executives, sports lawyers and football finance experts to replace manual documents and bring together multiple information sources to provide a single source of players financials.
OUR DNA
Andy clarke
Director
Phil clarke
Director
Chris Tuson
Operations Director
Jonathan Jackson
Consultant
Andy Gartside
Director of regulation and compliance
Partnered with
Centrefield LLP is a specialist sports practice with a particular focus on football. We advise on contractual and commercial matters, regulatory and governance, disciplinary issues, anti-doping, immigration, employment, sponsorship/partnership arrangements, image rights, defamation, litigation and criminal law.
Centrefield are consistently recognised as the market leader in advising football clubs on player transfers and the team has been setting the standards in the field for over 20 years. The multi-lingual team is made up of specialist lawyers advising clients in the sports industry throughout the UK and internationally and have a network of contacts throughout the world.
Centrefield act for some of the most high-profile clubs and individuals in football and have advised on some of the most significant transfers and matters (both contentious and non-contentious) in recent years.
Centrefield are consistently recognised as the market leader in advising football clubs on player transfers and the team has been setting the standards in the field for over 20 years. The multi-lingual team is made up of specialist lawyers advising clients in the sports industry throughout the UK and internationally and have a network of contacts throughout the world.
Centrefield act for some of the most high-profile clubs and individuals in football and have advised on some of the most significant transfers and matters (both contentious and non-contentious) in recent years.
About Us
Borne out of the lengthy process of selling a previous business (The Sports Office Performance Management system), involving innumerous interactions with a designated ‘data room ‘, founders Andy and Phil Clarke spotted an opportunity to look at the process of buying and selling a ‘major asset’ in football, i.e a player.
Current systems proved to be somewhat disparate and offline with no software fit for purpose in professional football. The possibility of modernising and digitising the whole experience for football executives was established. It quickly became apparent by the addition Jonathan Jackson (ex Wigan Athletic CEO) and Andy Gartside (Centrefield law and ex Bolton Wanderers COO) that an operating system around the player as an ‘Asset’ would be a boon to professional football clubs.
Andy and Phil’s experience of starting then selling The Sports Office has been critical in formulating a team of Software engineers and Client service personal including bringing in Chris Tuson (ex TSO) as Operations Director and Pete Gregory (Head of IT). Highly experienced in the SaaS world, the clubdna team understands the challenging and rapidly changing professional environment.
Current systems proved to be somewhat disparate and offline with no software fit for purpose in professional football. The possibility of modernising and digitising the whole experience for football executives was established. It quickly became apparent by the addition Jonathan Jackson (ex Wigan Athletic CEO) and Andy Gartside (Centrefield law and ex Bolton Wanderers COO) that an operating system around the player as an ‘Asset’ would be a boon to professional football clubs.
Andy and Phil’s experience of starting then selling The Sports Office has been critical in formulating a team of Software engineers and Client service personal including bringing in Chris Tuson (ex TSO) as Operations Director and Pete Gregory (Head of IT). Highly experienced in the SaaS world, the clubdna team understands the challenging and rapidly changing professional environment.
